Welcome to the Incline Communications blog. My goal will be to write on a consistent basis about health happenings and discoveries right here in Pittsburgh and western Pennsylvania. People have been asking me why I started my own healthcare PR business. Well, the short answer is in late 2019, I was laid off from my previous position after nearly 10 years. It was not a surprise. New CEO, new boss ususally means a reorganization is forthcoming. While it was painful at the time, it ended up being a positive predicament for me. I was forced to think outside the box.
The long answer is that I've been wanting to start my own business for a while and something inside me knew there was a scarcity of healthcare-specific PR firms in Pittsburgh. This somewhat surprises me considering Pittsburgh is a big eds and meds town. That, coupled with a shrinking press - both print and broadcast. I remember when the local newspapers had a full staff of health and science reporters. That is not the case anymore. No other profession has been so radically changed by the Internet and politics. I'll stay far away from the politics of journalism and politics in general in this space. I just didnt think that I would be starting a new business during a global pandemic. The most difficult part of this for me has been networking. The best way to meet clients is through face to face meetings. The plus side of marketing myself is that I bring to this new venture a significant amount of writing experience. From press releases, to feature writing, media relations and video editing I know the elements of a good story. The challenge is that the communications vehicles have changed. Just like in Spencer Johnson's book, Who Moved My Cheese? the writing process is the same, but the methods have changed dramactically. By that, I mean today's communications professionals need to know the ins and outs of digital media, and not just how to post on Twitter or LinkedIn, but more importantly how to measure. In this competitive culture, to stay relevant we have to learn new methods. That is what I have been doing since I started working on this website thanks to Responsival Inc.
I am happy to report that I am now a student of Google Analytics, Adobe Creative Cloud and working on my MBA at Duquesne University. I'm baking a different kind of bread during quarantine. A "business" bread, hopefully that will sustain not just me but patients and caregivers who hunger for health care knowledge. If there's one thing I learned during the pandemic is how important health literacy is for patients and caregivers. You can't process what you dont know and doctors don't have the time to discuss the specifics of disease processes with their huge caseloads. Hopefully, this venture will enable me to give back to my hometown that I love and enlighten others. The COVID-19 mass vaccination clinics all over the City is a great start. Here's to a healthier 2021 for us all.
"What you are afraid of is never as bad as what you imagine. The fear you let build up in your mind is worse than the situation that actually exisits."
~ Spencer Johnson, author